Is Canada losing its love for Tim Hortons?

One-third of Canadians say they think less of the franchise, poll says

A brewing conflict between Tim Hortons franchisees and its foreign-owned parent company is curdling public opinion of Canada’s iconic coffee and donut chain, according to a new nationwide poll.

The Angus Reid Institute survey, released Tuesday, suggests one in three Tim Hortons customers feels worse about the company, especially when considering changes over the past five years.

The poll suggests the quality of food, coffee and service, as well as the prices, has declined rather than improved.

However, people haven’t necessarily switched to another chain, the survey said, with 33 per cent of people remaining weekly customers and 29 per cent saying they still stop by at least once a month.

The poll came out days after the federal government announced it would investigate allegations that Tim Hortons’ parent company Restaurant Brands International failed to live up to promises made under the Investment Canada Act in 2014.

That’s not the only reason the restaurant chain has been in the news.

Double-doubles and demonstrations: Employees rally outside Tim Hortons

READ MORE: ‘Hold the sugar, hold the cream, Tim Hortons don’t be mean,’ protesters chant

Tim Hortons faced intense criticism after two Cobourg, Ont., franchises moved to offset Ontario’s minimum wage hike by cutting paid breaks and forcing workers to cover a bigger share of their benefits.

It sparked a national day of action and rallies outside some of the 4,000 restaurants across the country.

Tensions flared again in February when Great White North Franchisee Association, a group representing at least half of Tim Hortons franchisees, threatened legal action against the company because cash register kept going down.

The association has also accused the company of intimidation after it allegedly denied a franchisee a licence renewal for one of his two Tim’s locations, after they alleged improper use of a $700-million national advertising fund.

Still part of Canadian culture

For all that, Tim Hortons remains as Canadian as hockey or maple syrup – an opinion shared amongst the millennial crowd in particular, the poll suggests.

Forty-four per cent of Canadians between 18 and 24 years old are more likely to view Tim Hortons as an important part of the national culture.

Older age groups are more likely to say Tim Hortons has nothing to do with being Canadian, and about 28 per cent say they’re less inclined to see the company as anything more than a business.

– with files from The Canadian Press


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Busy day for Penticton Search and Rescue

PENSAR was called to three separate incidents Sunday, Dec. 16

RCMP recruits help Cram the Kennel in Penticton

Event held for BCSPCA South Okanagan-Similkameen

‘Tis the season to deck the halls and stock the fridge

Local beverage-makers help bring cheer to holiday gatherings

EDITORIAL: Princeton council advisory committees a smart move

The word committee is approximately 700 years old. It originally meant a… Continue reading

Slasher goes on downtown rampage in Princeton

A tire slasher went on a rampage in downtown Princeton last weekend.… Continue reading

Some types of cauliflower, lettuce recalled over E. coli fears

The Canadian Food Inspection Agency announced recall because of possible contamination.

Ryan Reynolds to narrate movie about B.C.’s Great Bear Rainforest

Vancouver-born actor known for Deadpool movies will voice film to be released Feb. 15, 2019

Airline passengers could get up to $2,400 for delays, damaged bags: Canadian agency

Canadian Transportation Agency is releasing draft regulations for public feedback

Top of mind: ‘Justice’ is Merriam-Webster’s word of the year

Merriam-Webster has chosen “justice” as its 2018 word of the year, driven by the churning news cycle and President Trump’s Twitter feed.

‘Spider-Verse’ swings to the top; ‘Mortal Engines’ tanks

“Spider-Verse” has been very well-received among critics, and audiences in exit surveys gave it a rare A+ CinemaScore.

Canadians spent almost $64,000 on goods and services in 2017

Households in B.C. each spent $71,001 with housing costs contributing to higher average

Speaker at rally says Alberta oil ‘puts tofu on the table in Toronto!’

RCMP estimated more than 1,500 people attended the rally in Grande Prairie

White House closer to partial shutdown with wall demand

Without a resolution, parts of the federal government will shut down at midnight on Friday, Dec. 21

Most Read