Katia Brosseau and the gift of giving

Katia Brosseau and the gift of giving

Philanthropy benefits mental health resources

  • Nov. 22, 2019 8:19 a.m.

– Story by Kathy Michaels Photography by Darren Hull

Katia Brosseau knows the joy that comes from giving will last longer than the satisfaction of helping build a successful business.

When the director of marketing and client services for Innov8 Digital Solutions sat down to talk, while smack dab in the middle of a busy work day, she radiated happiness by just discussing the concept of giving back.

“It just makes you feel good and so proud,” Katia said, as the conversation about work took a turn toward the topic she’s most passionate about.

She explained that the returns on giving first became apparent while she was living in Alberta. While there, she regularly participated in the annual Festival of Trees event, which is a holiday celebration, defined by community spirit and philanthropic passion.

It’s considered the city’s signature kick-off to the holiday season, raising funds and building community around the hospital foundation.

“Decorated trees are donated by businesses and they get auctioned off,” Katia said. “They have Santa’s workshops, a daddy/daughter dance and so many other things — it’s just an amazing event.”

It gave her an opportunity to step out of her own busy schedule and into something of greater significance to the community. She was able to do it with her young children and husband Andre by her side. They still look back on it fondly and have even continued to take part in a similar event held in Victoria, year after year.

“There really is no greater gift than volunteering and giving back,” she said.

When her family picked up from Alberta and moved to Kelowna, she decided to take the lessons she learned about community to her new home. In the time since she’s arrived, she and her husband have not only built a thriving business but are also leaders in community spirit.

“Small businesses are the backbone of communities. With philanthropy they help provide the support that’s needed when the government can’t,” she said, pointing to the creation of Kelowna’s youth mental health service, the Foundry, as just one example of how citizens working together were able to fill gaps and make the community service stronger.

“You can really see a difference when people come together.”

It’s what prompted her to ramp up philanthropic efforts this summer as she launched herself headlong into what ended up being a major fundraising campaign.

Katia had been at a charity event with her husband and at the end of the night there was a live auction for a private concert with country sensation Aaron Pritchett.

“Get Andre at an auction and it’s a dangerous thing; I don’t even want to go into all the stories. Of course we knew it was for a good cause and we could not help ourselves… Whenever we bid on anything, I think, ‘How can I make it benefit people more than just once?’” she said.

Katia immediately thought she could turn the backyard Pritchett performance into a fundraiser for mental health supports, an issue that is near and dear to her heart.

“Our daughter had gone through a hard time a few years ago, and at that time we didn’t have the Foundry,” she said. “The wait time to see a specialist was over a year. We were fortunate enough to have coverage to be able to access private care, but if we couldn’t … how would you deal with that?”

She asked Pritchett if she could sell tickets to the intimate backyard concert he was going to provide and donate funds raised to the Canadian Mental Health Association and Foundry Kelowna, to help them further knock down the barriers facing young people in need of mental health support.

“We named it Let’s Build Longer Tables, Not Taller Fences,” she said.

“When someone has a mental illness, the stigma is still there, but it should be treated like any other illness.”

She linked together enough tables for 130 guests to take in an intimate concert and together they had a great night of music and camaraderie that generated $45,000 for the two mental health organizations. It was so much more than the $15,000 she had hoped for.

“I can’t recall all the details but Andre started working the crowd and made a deal with one very generous anonymous donor. If we could raise $20,000, another $10,000 would be donated.”

Andre grabbed the mike and the crowd was challenged to raise $20,000.

Many hands went up but they were short just a thousand dollars, and then Jillian Harris texted Katia to say she’d chip in another $1,000. Amazingly, in the spirt of giving, another anonymous donation of $5,000 was received right after that. It was a gargantuan effort that paid off.

“They are all awesome people,” she said, adding that Aaron Pritchett put on an amazing show, as did Scotty Berg, a 12-year-old Kelowna singer.

While so many in the community are inspired by her efforts, Katia hopes it’s the ones who inspire her that will take away the most from it.

“I’m proud my children recognize the value of giving back. If we can find more kindness and be less judgmental, we’ll all be in a better place.”

Story courtesy of Boulevard Magazine, a Black Press Media publication

Like Boulevard Magazine on Facebook and follow them on Instagram

Lifestyle

Just Posted

Provincial Health Officer Dr. Bonnie Henry talks about B.C.’s plan to restart the province during a press conference at Legislature in Victoria, Tuesday, May 25, 2021. THE CANADIAN PRESS/Chad Hipolito
Interior Health COVID-19 cases falling slower than the rest of B.C.

More than a third of provincial cases announced Thursday came from the Interior

The Greater Vernon Chamber of Commerce will host the Valley Wide Business Expo May 4 at Predator Ridge Resort. (photo submitted)
Golf raffle helps Okanagan families score homes

Habitat for Humanity Okanagan swinging into action this summer with a new raffle

The weekly COVID-19 map for June 6 to 12. (BC CDC)
South Okanagan sees only 5 new cases in last week

The Similkameen Valley went a second week without any new cases

Birtch Parlee is one of approximately 132,000 transgender people living across the nation, according to Statistics Canada. Photo submitted
Transgender in a small town – Princeton B.C.

“I buried it. I pushed it down. I lived a lie.”

A tent housing a mobile vaccination clinic. (Interior Health/Contributed)
Second dose vaccinations accelerating throughout region: Interior Health

To date, more than 675,000 doses have been administered throughout the region

Bear wanders Kelowna on June 15. (Michelle Wallace/Facebook)
Bear climbs fence, uses crosswalk in Kelowna

The bear was spotted on Baron Road Wednesday evening

Wild rabbits are all over Chilliwack, but people often think they’re someone’s lost pet and try to ‘save’ them. But the owner of Chilliwack’s Reptile Room says good intentions can have bad consequences for wild animals. (Photo by THE CANADIAN PRESS)
Owner of Chilliwack’s Reptile Room asks people to leave wild animals in the wild

Amber Quiring says people who think they’re helping are actually doing more harm than good

Fanny Chapman doesn’t just serve up Mexican flavours at the Kal Lake Food concession at Kal Beach, she also teaches Spanish. (Jennifer Smith - Morning Star)
Vernonites asked to share funniest Spanish translation stories

Mexicans living in town holding a contest to offer free Spanish classes

Hundreds of people, young and old, joined the three-day Walking Our Spirits Home procession, honouring residential school survivors, those who never made it home and all those affected by the institutions. Here people walk the third portion on June 13. (Martha Wickett - Salmon Arm Observer)
Walking Our Spirits Home from Kamloops provides path to healing

First Nations in and beyond Secwépemc territory join in to honour residential school survivors

A search for David Borden in Oyama, ended after he was found Friday, June 18. (Contributed)
UPDATE: Missing Okanagan man found

Family thanks Facebook community for finding Lake Country man

Canadian blues sensation Colin James will close down Saturday night, Aug. 14 of the 2021 digital Salmon Arm Roots Blues Festival. (Black Press Media file photo)
Salmon Arm’s Roots & Blues Festival returns online after 2020 success

Nine acts, including Colin James, Caleigh Cardinal, to perform on festival website Aug. 13 and 14.

A truck rolled several times off Highway 6 in Coldstream Thursday night, sending two to hospital. (RCMP photo)
Rollover near Vernon sends 2 to hospital

Highway 6 closed temporarily while emergency crews extricated occupants

Thousands of protesters make their way through the downtown core during a Black Lives Matter protest in Ottawa, Friday June 5, 2020. THE CANADIAN PRESS/Adrian Wyld
MPs’ study of systemic racism in policing concludes RCMP needs new model

Chair of the House public safety committee says it’s time for a reckoning on ‘quasi-military’ structure

Most Read