Tashe Vitaly and her dog Nelson. Izabel Kazenbroot-Guppy photography

Tashe Vitaly and her dog Nelson. Izabel Kazenbroot-Guppy photography

Inspired Style with Tashe Vitaly

Fashion, food and beauty tips with owner of Sartorial Boutique and Haute Wheels

  • Sep. 7, 2018 10:30 a.m.

I met Tashe and her bulldog, Nelson, on a hot summer day at the Haute Wheels Mobile Boutique where she greeted me with a tray of iced lattes to chat about life, style and her latest venture — a mobile boutique.

“Haute Wheels launched in June 2017 and it has totally taken off,” said Tashe, who is also the owner of Sartorial Boutique. “It’s a different way of buying and I’m really enjoying it: different lines, styles and a new challenge. Right now I am buying for Spring 2018 for Sartorial, and buying in-season for the truck, which is more frequent.”

Describing the style of Sartorial Boutique, Tashe said, “A lot of the clients describe the clothes in Sartorial as ‘casual made elegant.’”

Sporting a crisp blue denim jacket, white denim shorts, and a loose floral top, Tasha said that for her own personal style, it’s important for her to stay true to her personality.

“I definitely think that less is more. I like more classic pieces — clothing that is lasting and of good quality. I am a lazy dresser, so my go-to pieces are jeans, sweaters and boots. In the summertime I keep it casual all around.”

Now, 10 years since she opened Sartorial Boutique, Tashe feels that the fundamental piece in her work — that which energizes her the most — is the relationships she’s made with clients over the years.

She also said the best business lesson she’s learned is to not to “overthink” it: “Retail is a cycle of peaks and valleys, so I’ve learned not to second guess myself.”

She added, “The great thing about fashion right now is that anything goes. I love the sneaker trend right now and frayed jeans with a released hem.”

Asked what’s coming up this autumn, she said, “I am really excited for fall. It’s all about knits, ponchos, sweaters, sweaters and more sweaters.”

FASHION

Uniform: Denim. All-time favourite piece: “Hard to narrow it down. I love knitwear.”

Currently coveting: Unrealistically, a Celine bag. “I’d rather spend money on travel. I’ll settle for some Olive suede booties.”

Favourite pair of shoes: Booties. I love Rag & Bone boots. Tom’s Shoes makes some great comfortable boots at a good price point.

Favourite daybag: “Something large enough to fit my Mac. I like to change up my bag depending on what I’m doing.”

Favourite jewellery piece or designer: “A ring my mother passed down to me. I have inherited some great pieces from her. I think they are mostly from the 70’s.”

Fashion obsession: “I’m loving ruffles and the off-shoulder trend right now, as well as the cropped flare and released or frayed denim hem.”

Accessory you spend the most money on: Eyewear and purses.

LIFE

Favourite local restaurant: Hilltop or La Stella.

Favourite Cocktail/Wine: Alderlea and Averill Creek — both wineries on the island. “My friend introduced me to a rose from France called Whispering Angel that is hard to find, but well worth the search.”

Current Album on rotation: Spotify. “My husband is the DJ in the family.”

Favourite city to visit: “I recently went to the East Coast. Loved Boston. I love Vancouver too. Luckily work takes me there often.”

Favourite Hotel: Hotel Indigo, downtown Los Angeles.

Favourite App: “Instagram and Swet Haus for booking spin classes!”

Favourite place in the whole world: Greece. “Bali is pretty fantastic too.”

READING MATERIAL

What do you read online for style: Pinterest and LIKEtoKNOW.it.

Fave print magazine: House & Home, Dwell.

Fave style blog: Damsel in Dior, Sincerely Jules, bloglovin.com

Coffee table book: An old Readers Digest Atlas. I love maps.

Last great read: “I’m usually reading the news online or surfing blogs.”

STYLE INSPIRATIONS

Style Icon: Jessica Alba

Favourite artist: Donna Giraud. “She has a studio in Vancouver.”

Piece of art: “A print I picked up in Spain.”

Favourite fashion designer: “For couture, Valentino. I love the Rockstud collection that they continue to run with. I also like Victoria Beckham. Never thought I’d say that.”

-Story by Katherine Suna Photography by Izabel Kazenbroot-Guppy

Story courtesy of Boulevard Magazine, a Black Press Media publication

Like Boulevard Magazine on Facebook and follow them on Instagram

BoutiqueBusinessBuy localFashionHaute WheelsInspired styleSartorialShoppingStyleTeshe Vitaly

Just Posted

This undated file photo provided by Ernie Carswell & Partners shows the home featured in the opening and closing scenes of The Brady Bunch in Los Angeles. Do you know the occupation of Mike Brady, the father in this show about a blended family? (Anthony Barcelo/Ernie Carswell & Partners via AP, File)
QUIZ: A celebration of dad on Father’s Day

How much do you know about famous fathers?

Fruit farmers in the Okanagan and Creston valleys are in desperate need of cherry harvesters amid COVID-19 work shortages. (Photo: Unsplash/Abigail Miller)
‘Desperate’ need for workers at Okanagan cherry farms

Fruit farmers are worried they’ll have to abandon crops due to COVID-19 work shortages

A tent housing a mobile vaccination clinic. (Interior Health/Contributed)
Over 5K jabbed at Interior Health mobile COVID-19 vaccine clinics

The clinics have made stops in more than 40 communities since launching last week

Provincial Health Officer Dr. Bonnie Henry talks about B.C.’s plan to restart the province during a press conference at Legislature in Victoria, Tuesday, May 25, 2021. THE CANADIAN PRESS/Chad Hipolito
Interior Health COVID-19 cases falling slower than the rest of B.C.

More than a third of provincial cases announced Thursday came from the Interior

The Greater Vernon Chamber of Commerce will host the Valley Wide Business Expo May 4 at Predator Ridge Resort. (photo submitted)
Golf raffle helps Okanagan families score homes

Habitat for Humanity Okanagan swinging into action this summer with a new raffle

Marco Mendicino, Minister of Immigration, Refugees and Citizenship during a press conference in Ottawa on Thursday, May 13, 2021. THE CANADIAN PRESS/Sean Kilpatrick
Canada to welcome 45,000 refugees this year, says immigration minister

Canada plans to increase persons admitted from 23,500 to 45,000 and expedite permanent residency applications

Barbara Violo, pharmacist and owner of The Junction Chemist Pharmacy, draws up a dose behind vials of both Pfizer-BioNTech and Oxford-AstraZeneca COVID-19 vaccines on the counter, in Toronto, Friday, June 18, 2021. An independent vaccine tracker website founded by a University of Saskatchewan student says just over 20 per cent of eligible Canadians — those 12 years old and above — are now fully vaccinated. THE CANADIAN PRESS/Nathan Denette
At least 20% of eligible Canadians fully vaccinated, 75% with one dose: data

Earlier projections for reopening at this milestone didn’t include Delta variant

Emily Steele holds up a collage of her son, 16-year-old Elijah-Iain Beauregard who was stabbed and killed in June 2019, outside of Kelowna Law Courts on June 18. (Aaron Hemens/Capital News)
Kelowna woman who fatally stabbed Eli Beauregard facing up to 1.5 years of jail time

Her jail sentence would be followed by an additional one to 1.5 years of supervision

Cpl. Scott MacLeod and Police Service Dog Jago. Jago was killed in the line of duty on Thursday, June 17. (RCMP)
Abbotsford police, RCMP grieve 4-year-old service dog killed in line of duty

Jago killed by armed suspect during ‘high-risk’ incident in Alberta

The George Road wildfire near Lytton, B.C., has grown to 250 hectares. (BC Wildfire Service)
B.C. drone sighting halts helicopters fighting 250 hectares of wildfire

‘If a drone collides with firefighting aircraft the consequences could be deadly,’ says BC Wildfire Service

A dose of the Pfizer-BioNTech COVID-19 vaccine is pictured at a vaccination site in Vancouver Thursday, March 11, 2021. THE CANADIAN PRESS/Jonathan Hayward
NACI advice to mix vaccines gets varied reaction from AstraZeneca double-dosers

NACI recommends an mRNA vaccine for all Canadians receiving a second dose of a COVID-19 vaccine

A aerial view shows the debris going into Quesnel Lake caused by a tailings pond breach near the town of Likely, B.C., Tuesday, Aug. 5, 2014. THE CANADIAN PRESS/Jonathan Hayward
Updated tailings code after Mount Polley an improvement: B.C. mines auditor

British Columbia’s chief auditor of mines has found changes to the province’s requirements for tailings storage facilities

Starting in 2022, the Columbia Shuswap Regional District is extending dog control to the entire Electoral Area D. (Stock photo)
Dog control bylaw passes in Shuswap area despite ‘threatening’ emails

CSRD board extending full dog control in Electoral Area D starting next year

A North Vancouver man was arrested Friday and three police officers were injured after a 10-person broke out at English Bay on June 19, 2021. (Youtube/Screen grab)
Man arrested, 3 police injured during 10-person brawl at Vancouver beach

The arrest was captured on video by bystanders, many of whom heckled the officers as they struggled with the handcuffed man

Most Read