Valley First Princeton branch welcomes new manager

Long-time Princeton resident Suzanne Holland takes over as branch manager.

As part of their Grad Transitions Program

As part of their Grad Transitions Program

Princeton, B.C. – Valley First is pleased to announce the appointment of its new Princeton branch manager, long-time Princeton resident and experienced financial services leader Suzanne Holland.

“Suzanne is a proven leader with broad experience who has worked hard to make banking easier for members—a top priority for us,” says Paulo Araujo, Valley First’s regional manager for the Similkameen and South Okanagan. “It’s terrific to have someone who knows the community and our members so well taking the reins as our new branch manager.”

Holland has more than 20 years experience in the financial services industry and has served in a variety of senior banking roles. During this time she has developed a reputation as a well respected leader, coach and financial expert. Holland is also a certified Lean green belt, a certification which highlights her commitment to making every aspect of banking as simple as possible for members.

“I’m truly excited to be leading the Princeton team,” says Holland. “I’ve been part of the branch for more than 10 years and have really got to know our members well. To be the new leader of this terrific location is something I’m really looking forward to.

“The Princeton team has great relationships and we are all involved in the community. My goal will be to continue deepening those relationships and ensure we’re providing our members with a full-range of financial services. We really want to be the one-stop financial services provider for all Princeton residents and businesses.”

Holland has called Princeton home for more than 30 years. During this time she has become increasingly involved in community events such as leading Feed the Valley fundraising activities and delivering financial education sessions at Princeton Secondary School.

“Financially or through volunteer hands, Valley First has been committed to strengthening the community since it was established more than 65 years ago,” says Holland. “We’ve built a strong reputation as a caring community partner and trusted neighbour. I’m proud to say I’m part of the Princeton community, I’m also proud of the way Valley First supports us in making a difference where we live, work and play .”

Valley First is a division of First West Credit Union, B.C.’s third-largest credit union, which has 39 branches and 28 insurance offices throughout the Lower Mainland, Fraser Valley, Kitimat and Okanagan, Similkameen and Thompson valleys. Led by Launi Skinner, First West has $7.7 billion in assets under administration, more than 177,000 members and close to 1,300 employees. For more information on Valley First, visit