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Town applying for $100,000 grant for “Discover Princeton” marketing campaign

The town is also applying to the Rural Dividend Fund for $10,000 for wayfinding signs
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A bronze of an owl by artist Gregory Johnson, pictured at town hall, is the first of 12 sculptures that has arrived in Princeton as part of the town’s ongoing beautification project. At the regular meeting on July 2, council also approved an application to the Rural Dividend Fund for a $100,000 grant to develop a “Discover Princeton” marketing campaign that would feature the sculptures. Photo Karissa Gall

The Town of Princeton is applying for a $100,000 Rural Dividend Fund (RDF) grant to develop a “Discover Princeton” marketing campaign.

According to a report submitted to council at the regular July 2 meeting, the campaign would feature the two new gateways that will be constructed on major roads and the bronze sculpture walk included in the $315,000 town beautification project, as well as local attractions and businesses.

A maximum of 25 per cent of the funds could be used for infrastructure improvements, the report from economic development director Gary Schatz said, and the balance would be put toward increased marketing efforts, such as video, online and print advertising.

READ MORE: Council approves $315,000 makeover for Princeton

Schatz said the town would be required to contribute 20 per cent of the amount and funds could be allocated to the economic development budget to offset the contribution.

He also recommended that council approve a second application to the RDF, for a $10,000 grant for wayfinding signs.

The purpose of the signs would be to improve the town’s overall visitor experience, and showcase local historical sites and landmarks.

Council approved both applications and town staff will submit them to the RDF before the Aug. 16 deadline.

Implementation of the beautification project was originally scheduled between May 17 and July 1, however, Schatz told the Spotlight that the town has only received one of 12 sculptures to date. The bronze of an owl by artist Gregory Johnson, titled The Professor, is currently on display at the town hall.

The other sculptures as well as the two gateways, which will be constructed on Bridge Street near Highway 5A and on Vermilion Avenue near Highway 3, are now expected to arrive sometime in August.

READ MORE: Rural Dividend Fund supports projects across North Okanagan and Shuswap


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