Stephane Prevost, a Banff restaurateur, poses in this handout photo. Prevost says the third lockdown comes at a particularly difficult time when he’d usually be preparing to ramp up his staffing and work. THE CANADIAN PRESS/HO

Stephane Prevost, a Banff restaurateur, poses in this handout photo. Prevost says the third lockdown comes at a particularly difficult time when he’d usually be preparing to ramp up his staffing and work. THE CANADIAN PRESS/HO

Staff up now, or stay lean and wait? Hospitality sector faces dilemma amid third wave

Some are still optimistic for the longer-term, and say Canadians have amassed cash during the pandemic

When Stephane Prevost planned to open a second restaurant in Banff this winter, he at least thought he’d have a busy summer to look forward to.

While businesses in town were hammered by the first lockdown in 2020, they eventually benefited from a relatively busy summer season when COVID-19 cases dropped and domestic tourism skyrocketed.

But the chef and managing partner of Block Kitchen and Bar and the newer Shoku Izakaya said the third lockdown comes at a particularly difficult time when he’d usually be preparing to ramp up his staffing.

Industry analysts say the timing and severity of COVID-19’s third wave presents a unique challenge for tourism destinations around Canada, as businesses weigh whether to staff up and support a bloated workforce during the lockdown, or to stay lean and risk struggling to attract workers one or two months from now.

“What you have is a situation where business owners are trying to predict the future and plan and scale their businesses so they can operate during peak season, while getting through an unknown length of time for current restrictions,” said James Jackson, president and CEO of Tourism Jasper.

Beth Potter, president and CEO of the Tourism Industry Association of Canada, said businesses were counting on a boom in domestic travel over the next few months to get them through the tail end of the pandemic, and both management and employees are now left to make hard decisions.

“Just 6 weeks ago we were looking at summer in a very different way,” said Potter, who is based in Toronto.

“Now we’re not sure what to expect. It makes it very challenging for businesses to plan.”

In Jasper, Jackson said businesses have always had trouble with attracting enough workers and the pandemic has only made things more difficult.

With the third wave putting even more pressure on businesses, Jackson said business owners are essentially having to make a gamble in their next move.

“What happened last summer, was Jasper was devastated by COVID with our economy so reliant on visitation, however we were surprised by the level of visitation we eventually did see,” said Jackson.

“Because of that, there was a lot of pressure on the labour market, because a lot of folks had gone back to Eastern Canada, and obviously some international workers weren’t able to physically get into the country.”

Jackson said he’s concerned tourism workers are getting fed up and leaving the industry because of the boom-bust cycle of each COVID-19 wave — a sentiment that’s mirrored by hospitality advocacy groups in larger cities like Toronto and Vancouver.

But he’s still optimistic for the longer-term, and points out that many Canadians have amassed large amounts of cash during the pandemic.

“My interpretation of that is, when you have high disposable income and you add high deprivation, you’ll see is a high degree of sort of hedonistic spending,” said Jackson, saying that it’ll translate to spending on tourism.

Prevost, the chef in Banff, agrees and said he expects that domestic tourism will return with a vengeance once restrictions are eased.

Both of them say that also means there’ll be a surplus of jobs available in tourism sites like Jasper and Banff as the third wave ends, vaccinations increase and the pandemic winds down.

“As frustrating as it is right now for everybody, it’s about being able to have that little extra resilience and creativity to try and make it until the lifting of restrictions and to enjoy a better summer,” said Prevost.

READ MORE: ‘Can’t afford to lose another summer’: B.C. tourism group supports COVID travel rules

Salmaan Farooqui, The Canadian Press


Like us on Facebook and follow us on Twitter.

CoronavirusTourismtravel

Just Posted

Doses of the Pfizer coronavirus vaccine are seen being prepared on Wednesday, May 12, 2021, in Decatur, Ga. Hundreds of children, ages 12 to 15, received the Pfizer vaccine at the DeKalb Pediatric Center, just days after it was approved for use within their age group. (AP Photo/Ron Harris)
One death, 60 new cases of COVID-19 in Interior Health

The death is connected to the outbreak at Spring Valley long-term care in Kelowna

The first Pfizer-BioNTech COVID-19 vaccine dose in Canada is prepared at The Michener Institute in Toronto on Monday, Dec. 14, 2020. THE CANADIAN PRESS/Frank Gunn
One death, 39 new cases of COVID-19 in Interior Health

There are 484 active cases of the virus in the region currently

The Princeton Food Bank will eventually be located on First Street in the former United Church 
building. (Spotlight photo)
Princeton’s food bank to get new downtown home

Baptist church acquires former United church building

A health-care worker prepares a dose of the Pfizer-BioNTech COVID-19 vaccine at a COVID-19 vaccine clinic in Toronto on Thursday, January 7, 2021. THE CANADIAN PRESS/Nathan Denette
65 new cases of COVID-19 in Interior Health

Overall, B.C. is seeing a decrease in COVID-19 cases

FILE - In this April 19, 2021, file photo, Keidy Ventura, 17, receives her first dose of the Pfizer COVID-19 vaccine in West New York, N.J. States across the country are dramatically scaling back their COVID-19 vaccine orders as interest in the shots wanes, putting the goal of herd immunity further out of reach. (AP Photo/Seth Wenig, File)
5 more deaths, 131 new cases of COVID-19 in Interior Health over the weekend

Those 18-years and older in high-transmission neighbourhoods can register for the vaccine

Prince Rupert was one of the first B.C. communities targeted for mass vaccination after a steep rise in infections. Grey area marks community-wide vaccine distribution. (B.C. Centre for Disease Control)
B.C. tracks big drop in COVID-19 infections after vaccination

Prince Rupert, Indigenous communities show improvement

Municipal governments around B.C. have emergency authority to conduct meetings online, use mail voting and spend reserve funds on operation expenses. (Penticton Western News)
Online council meetings, mail-in voting option to be extended in B.C.

Proposed law makes municipal COVID-19 exceptions permanent

A nurse prepares a dose of the COVID-19 vaccine in Kelowna on Tuesday, March 16. (Phil McLachlan/Black Press)
British Columbians aged 20+ can book for vaccine Saturday, those 18+ on Sunday

‘We are also actively working to to incorporate the ages 12 to 17 into our immunization program’

The Maritime Kitchen Party is featured in the B-Side, the Vernon and District Performing Arts Centre’s online series, May 13-16. (VDPAC photo)
B-Side keeps Okanagan musicians in Focus

Performing Arts Centre online concerts continue

The AstraZeneca-Oxford University vaccine. (AP/Eranga Jayawardena)
2nd person in B.C. diagnosed with rare blood clotting after AstraZeneca vaccine

The man, in his 40s, is currently receiving care at a hospital in the Fraser Health region

The. B.C. Court of Appeal granted a retrial to former Vernon man William Schneider, convicted of second-degree murder in the 2016 death of Japanese exchange student Natsumi Kogawa. The trial is set to begin May 24, 2022. (Vancouver Police Department photo)
Retrial date set for former Okanagan man’s murder conviction

William Schneider’s trial, connected to the death of Natsumi Kogawa, is set for May 2022

Brian Peach rescues ducklings from a storm drain in Smithers May 12. (Lauren L’Orsa video screen shot)
VIDEO: Smithers neighbours rescue ducklings from storm drain

Momma and babies made it safely back to the creek that runs behind Turner Way

Signage for ICBC, the Insurance Corporation of British Columbia, is shown in Victoria, B.C., on February 6, 2018. THE CANADIAN PRESS/Chad Hipolito
$150 refunds issued to eligible customers following ICBC’s switch to ‘enhanced care’

Savings amassed from the insurance policy change will lead to one-time rebates for close to 4 million customers

Police investigate a fatal 2011 shooting in a strip mall across from Central City Shopping Centre, which was deemed a gang hit. The Mayor’s Gang Task Force zeroed in on ways to reduce gang involvement and activity. (File photo)
COVID-19 could be a cause in public nature of B.C. gang violence: expert

Martin Bouchard says the pandemic has changed people’s routines and they aren’t getting out of their homes often, which could play a role in the brazen nature of shootings

Most Read