Princeton officially becomes ’Bronze Statue Capital of Canada’

“We are going to come out of this fine.”

That’s the opinion of Princeton’s director of tourism and economic development, Gary Schatz.

As businesses get back to work and the province implements its reopening plan, the municipality is wasting no time with its own economic recovery strategy.

“Princeton is in a good position,” said Schatz. “For the most part, our town is very fortunate.”

Much of Schatz’s optimism centers on recent downtown beautification, the wooden gateways on Vermilion Avenue and Bridge Streets, and the installation of 15 large bronze wildlife statues.

Those projects — at a cost of $315,000 — were initiated in 2019 and are being completed this spring.

Princeton has big spending plans

Recently the town filed for the trademark name “The Bronze Statue Capital of Canada” as part of its plan to market the community’s attractions.

The trademark cost about $1,500, according to Schatz, and will be used in advertising campaigns to draw people to Princeton.

His department is also working on a walking map to highlight the statues.

“We’re focusing on a product here, for people to come and see.”

Over the past several months Schatz has developed several projects to promote Princeton, which will cost about another $300,000.

At least a third of that money comes from a provincial grant to promote the statue park.

Other initiatives include two new town standalone websites for tourism and business and industry, an upgraded Princeton phone app, a tourism book and new entry signage.

The town is also promoting a Discover Princeton theme with a hashtag, and will produce a virtual tour of the museum.

The marketing projects will offer equal opportunities for inclusion to all Princeton businesses. However, Schatz was quick to point out the town is unable, under the community charter, to offer direct grants or assistance to businesses that are struggling with the COVID-19 economic downturn.

Schatz has spoken with worried retailers.

“It’s always a concern for me when I see any business struggle,” he noted.

Schatz said he is available to meet with any business owner to offer advice and guidance.

Related: Council approves $315,000 makeover for Princeton

To report a typo, email:
publisher@similkameenspotlight.com
.



andrea.demeer@similkameenspotlight.com

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Column: One parenting book certainly doesn’t fit all

Like the fingerprints they are born with – each child is different.… Continue reading

Ryga Arts Festival to include virtual and in-person events

Arts festival in Summerland will run from Aug. 15 to 23

Okanagan and Shuswap MPs want federal funds to help stop invasive species

Concerns raised that spending favours Eastern Canada.

Summerland Ornamental Gardens remain closed

Staff and volunteers continue to weed and maintain plants

Canada’s deficit result of investing in Canadians: Minister of Middle-Class Prosperity

Minister Mona Fortier said the government is working on the next steps as the economy restarts

B.C. sees 25 new COVID-19 cases, community exposure tracked

One death, outbreaks remain in two long-term care facilities

COVID-19: Homeless to be relocated from temporary Okanagan shelter

Homeless shelters in Vernon have been combined into one site at the curling rink since April

Dozens of fish die at popular lake near Chase

A few natural phenomena are possible causes for their deaths.

BREAKING: Amber Alert for two Quebec girls cancelled after bodies found

Romy Carpentier, 6, Norah Carpentier, 11, and their father, Martin Carpentier, missing since Wednesday

B.C. man prepares to be first to receive double-hand transplant in Canada

After the surgery, transplant patients face a long recovery

Grocers appear before MPs to explain decision to cut pandemic pay

Executives from three of Canada’s largest grocery chains have defended their decision to end temporary wage increases

Bringing support to Indigenous students and communities, while fulfilling a dream

Mitacs is a nonprofit organization that operates research and training programs

RCMP ‘disappointed’ by talk that race a factor in quiet Rideau Hall arrest

Corey Hurren, who is from Manitoba, is facing 22 charges

NHL’s Canadian hubs offer little economic benefit, but morale boost is valuable: experts

Games are slated to start Aug. 1 with six Canadian teams qualifying for the 24-team resumption of play

Most Read