B.C. wine labels to get get more specific

The government will allow the identification of sub-regions on B.C. wine bottle labels.

B.C's Agriculture Minister Norm Letnick



Drinkers of B.C. wine may soon get to know where the vino they sip comes from within the region now sported on the label

The B.C. government has changed the rules governing the labelling of wine in this province and with the approval of the B.C. Wine Authority, sub-regions will now be allowed to be identified.

The move, announced Thursday in Kelowna, and one of a 11 recommendations of a wine industry task force set up last year, will allow for the identification and promotion of the terroir and flavours specific to areas where the grapes and wine in question were grown and produced.

“This is a game changer,” said Kelowna-Lake County MLA Norm Letnick, who is also B.C.’s agriculture minister.

“As more people discover and enjoy B.C. wines locally and around the world, the demand for trusted information about our wines’ origins and makers grows,” he added while making the announcement at Kelowna’s Summerhill Winery.

He said the regulatory change supports the maturity of B.C. wines in the marketplace, offers expanded opportunities for wine makers and wine tourism throughout B.C., and clearly reflects the feedback and opinions received during what he described as an extensive industry-led review and consultation process by the task force.

Miles Prodan, CEO of the B.C. Wine Institute, said there was a strong consensus in the wine industry in support of the change, adding he hopes to see the rest of the task force recommendations also approved by the province as soon as as possible.

Currently, there are five broad wine regions in B.C. identified on labels— the Okanagan Valley, the Similkameen Valley, the Fraser Valley, Vancouver Island and the Gulf Islands.

Once approved by the wine authority, sub-regions will be able to identify themselves on wine bottle labels. The first, which came into effect before Thursday’s announcement, is the area between Oliver and Osoyoos known as the “Golden Mile.” It contains 10 wineries.

“This is great progress for the B.C. wine industry,” said Ezra Cipes of Summerhill Winery, who chaired the task force.

“Adding these details to B.C.’s wine map will help international markets understand the enthusiasm for our land and the beauty of our wines.The world is paying attention to B.C. wine.”

B.C. wineries generate about $300 million in sales a year and last year exported $9.3 million worth of wine to 13 international markets. An estimated 85 per cent of that went to China.

The B.C. Wine Institute estimates the provincial wine industry has a $2 billion impact on the B.C. economy, creating 10,000 jobs and attracting 800,000 visitors.

 

Just Posted

Shuswap homing pigeon in need of new abode

Carrier pigeon wearing outdated identification band takes up residence in Yankee Flats

Editorial: Princeton needs a homeless shelter

Sometimes things happen in a community. You just observe them. And they… Continue reading

Dog control ramping up on Okanagan Rail Trail

RDNO taking extra precautions to ensure dogs remain on leash

Phone scam uses false RCMP ID on call display

North Okanagan RCMP say there are applications that allow people to change, hide call display info

Pawsitive response by the community for 60-plus surrendered cats

Community comes together to help surrendered cats at Penticton SPCA

VIDEO: Rare close encounter with whale pod spotted off B.C. waters

Pod of southern resident orca whales breach within arms length of whale watchers

Rattie scores 3 as Oilers blank Canucks 6-0

Vancouver slips to 1-5 in exhibition play

Veterans Affairs ordered to take second look before supporting vets’ relatives

Liberal government ordered officials to adopt a more critical eye

Dead B.C. motorcyclist was member of group that raced down mountain road

Some group members record their rides on Strathcona Parkway and post times to page

Indigenous athletes in spotlight at BC Sports Hall of Fame

New gallery to feature Carey Price, Kaila Mussel and Richard Peter

Okanagan College student population climbs

Enrolment up nearly 14 per cent

B.C. couple who went missing on flight from Edmonton named by family

Family released a statement Wednesday saying they’re still intent on finding the two-seater plane

Coldstream supports Okanagan College Campus residence project

Project would see a 100-bed residence on the Vernon campus in Coldstream

VIDEO: A close look at what you were breathing during the B.C. wildfire season

Electron microscope images show soot and tar particles generated by worst B.C. fire season

Most Read