B.C Agriculture Minister Norm Letnick body painted to advertise the government's tax credit for farmers who donate food to food banks.

B.C.’s agriculture minister as you’ve never seen him before

Norm Letnick poses in body paint to promote a new tax credit to get farmers to donate food to food banks.

Some may say B.C. Agriculture Minister Norm Letnick has painted himself into a corner with his latest publicity stunt to raise awareness about the government’s tax credit for farmers who donate to food banks and other non-profit groups.

Others may think the idea makes him out standing in his field.

Either way, his cabinet colleagues are likely to be green with envy as they see the response Letnick is getting to his body-painted bid to promote the tax credit.

The diminutive minister—who says he’s five-feet six-inches tall “on a good day”—agreed to have his body and face painted green and covered in painted on apples for the photo.

Wearing what is fast becoming his trademark black stetson, and a pair of similarly painted green shorts, and appearing taller than he is, Letnick was transformed into a virtual Jolly Green minister.

He said he came up with the idea after hearing, and growing concerned, that many in the agricultural community did not know that in addition to the regular charitable tax benefit they can get from donating food to food banks, the province will also give them an additional special 25 per cent tax credit.

So he set about trying to figure out a way to promote the new tax credit.

“I don’t have a lot of money in my budget to advertise these things so I had to get creative,” said Letnick.

After seeing a picture of a woman on the internet painted and on a bed of vegetables, he got his idea.

“I said to myself, ‘that’s it.'”.

He teamed up with local face and body painter Darci Sellers and after she was finished transforming him, posed for the picture at the Bella Rosa orchard in Glenmore two weeks ago. His daughter-law-law Joanna Wang took the picture.

Always a good sport and up for a challenge, Letnick said the only time he had second thoughts was when he was told he would have to shave his body so the paint would adhere better. But he went ahead with it and said he was pleased with the result.

“The only thing Photoshopped in the entire picture is my thumb because you could see a little skin on it,” sad Letnick. “It wasn’t green enough. Everything else is real.”

Letnick said while his boss, Premier Christy Clark, was a big supporter of his unorthodox government program advertisement, he expects he’ll get some ribbing from his political colleagues in the coming days.

But, he added, it will be worth if it helps get more food donated to food banks across the province.

“I have a big soft spot for food banks and other non-profit groups,” said Letnick. “The goal here is to raise awarneness of the tax credit available to farmers who donate food.”

 

 

 

 

 

Just Posted

Update: Highway 3 west of Keremeos open to alternating traffic

Details scarce about collision that has closed Highway 3 west of Keremeos

Okanagan-Shuswap weather: Friday last day before rain and clouds return

Environement Canada forcasts a sunny Friday, but darker weekend days

NHL alumni and Canadian country music stars gearing up for Okanagan charity extravaganza

A two-day May weekend event combines, hockey, golf, country music and a whole lot of fun

Behind the mask of the South Okanagan furries community

Penticton furries community member said it’s not a sexual thing

Festival planned for Easter weekend

Organizers preparing 10,000 eggs for hunt at Summerland’s Easter Egg-stravaganza

Foodie Friday: crocodile pizza at Bad Tattoo

Take a trip down under and try the Penticton brewery’s newest creation

Permit rejected to bring two cheetahs to B.C.

Earl Pfeifer owns two cheetahs, one of which escaped in December 2015

Real-life tsunami threat in Port Alberni prompts evacuation updates

UBC study says some people didn’t recognize the emergency signal

Care providers call for B.C. seniors’ watchdog to step down

The association also asks the province to conduct an audit and review of the mandate of her office

It’s almost time to wine tour again in Kelowna

Lots of great places to visit according to Tourism Kelowna

Okanagan librarian delves into trio of titles

Book Talk: Dark Matter, Lincoln’s Dreams and The Jealous Kind

Nitro Cold Brew Coffee from B.C. roaster recalled due to botulism scare

“If you purchased N7 Nitro Cold Brew Coffee from Cherry Hill … do not drink it.”

B.C. man gets award for thwarting theft, sexual assault – all in 10 minutes

Karl Dey helped the VPD take down a violent sex offender

Indigenous students recognized at ceremony at Okanagan College

The ceremony recognizes that students are getting an education while holding onto Indigenous background and teachings

Most Read