Valley First one-of-a-kind fee-free banking account

The new Simply Free Account offers free e-transfers, free cheques, free debit transactions and more

Valley First is keeping banking simple and saying good-bye to banking fees with the introduction of its new Simply Free Account™ – the Interior’s most inclusive fee-free account and the only account that offers unlimited free Interac e-transfers in Canada.

The Simply Free Account also includes the following day-to-day banking services with no monthly fees or additional charges:

 

Free Interac e-transfers in Canada

Free e-statements

Free debit card payments

Free ATM withdrawals at Valley First  and Exchange-branded ATMs

Free starter cheques

Free online cheque viewing

Unique to the Valley First Simply Free Account is the inclusion of unlimited free e-transfers—electronic money transfers made via email or cellphone—which are steadily growing in popularity. In addition to these benefits, with the Simply Free Account, members are also able to do their day-to-day banking including money transfers, withdrawals and deposits in branch without any additional fees or charges.

“People are always looking for smart ways to save money,” says Valley First Princeton branch manager Dean Wonneberg. “Take for example, parents of young families—they’re raising children, buying new homes, financing cars and saving for their children’s education and for retirement, which can all be costly and complicated. With the introduction of the Simply Free Account, Valley First can help. It’s simple, free and easy to understand, plus it comes with a cool benefit that no other banking account offers— free unlimited Interac e-transfers in Canada. It’s a perfect everyday account.”

Valley First’s introduction of its Simply Free Account with no minimum balance requirement or transaction limits is a stark contrast to the trend seen in Canadian banking, as was highlighted in the J.D. Power and Associates 2012 Canadian Retail Banking Customer Satisfaction Study Results. The study revealed that just over one in four Canadians (27 per cent) experienced an increase in bank fee changes over the past year. It also revealed that many Canadians are increasingly dissatisfied with their financial institution, due, in part, to rising fees.

Valley First is a division of First West Credit Union, B.C.’s third-largest credit union, which has 37 branches and 29 insurance offices throughout the Lower Mainland, Fraser Valley, Kitimat and Okanagan, Similkameen and Thompson valleys. Led by Launi Skinner, First West has approximately $6.6 billion in assets under administration, more than 169,000 members and close to 1,400 employees. For more information on Valley First, visit valleyfirst.com.

 

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