Valley First extending hours to better serve members and community

Beginning Monday, March 31, Valley First Princeton will extend their service hours.

Princeton, B.C. – Beginning Monday, March 31, Valley First will be open even longer, giving members and small businesses across Princeton greater access to the financial services and advice they need.

“We’re committed to keeping banking simple,” says Suzanne Holland, manager of personal banking at Valley First’s Princeton branch. “By opening longer, members can get all the banking, borrowing and investment advice at a time convenient to them.

“Whether you want to go no-fee with our Simply Free Account, save a few dollars for your company with Unlimited Chequing for Business, or have an investment expert put together a financial plan, we’ve got the accounts, products and services Princeton needs.”

Effective March 31, Valley First’s Princeton branch hours will be:

· 9 a.m. to 5 p.m.  – Monday, Tuesday, Wednesday and Friday

· 9 a.m. to 8 p.m. – Thursday

· 9 a.m. to 4 p.m. – Saturday

“People are busier than ever before,” says Holland. “We realize that. And, we want to be available when our members need us most. The way people bank is changing, we’re changing, too.”

Valley First is a division of First West Credit Union, B.C.’s third-largest credit union, which has 39 branches and 28 insurance offices throughout the Lower Mainland, Fraser Valley, Kitimat and Okanagan, Similkameen and Thompson valleys. Led by Launi Skinner, First West has approximately $7.1 billion in assets under administration, more than 171,000 members and close to 1,300 employees. For more information on Valley First, visit

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