Loyalty reward points can no longer be offered in B.C. on prescription drugs after a court ruling in favour of the College of Pharmacists of B.C.

Loyalty reward points can no longer be offered in B.C. on prescription drugs after a court ruling in favour of the College of Pharmacists of B.C.

Court okays ban on pharmacy reward points

Prescriptions blocked from B.C. supermarket loyalty programs

Major supermarket chains have lost a court battle to continue offering their pharmacy customers loyalty reward points on prescription drugs in B.C.

A B.C. Court of Appeal ruling Wednesday upholds the power of the College of Pharmacists of B.C. to enforce its two-year-old ban on incentive programs like Air Miles and other loyalty rewards.

The decision, which overturned a B.C. Supreme Court ruling last year that initially struck down the ban, says inducements from pharmacists are “a matter of public interest and professional standards” for the college, which can prohibit incentives without clear proof of harm to customers.

The pharmacists’ regulatory body, which imposed the ban in late 2013, had argued loyalty points are a powerful lure for consumers that can alter their medication buying habits and potentially harm their health.

“The College considers the provision of incentives like redeemable points to be unethical, unsafe and unprofessional,” registrar Bob Nakagawa said.

“Pharmacists are medication experts, and sometimes the right thing for them to do is not dispense a drug. A patient’s motivation to collect redeemable points may inappropriately encourage drug use and can put their health at risk.”

One of the objections raised by the college was that insured patients who don’t pay out of pocket might continue to refill a prescription after they no longer need it just to collect more points and the unneeded drugs may be abused or diverted to the illegal drug trade.

The case included anecdotal evidence that the top priority of some customers was to find out how many points they’d get filling a prescription rather than information on proper use or health effects.

There were also allegations of pharmacists retroactively dispensing medication to patients who had already missed past days but were eager to get the points “thus generating further revenue for the pharmacist for drugs the patient does not need.”

The ruling is a defeat for Sobey’s and Jace Holdings, the companies that operate Safeway and Thrifty Foods stores. Shoppers Drug Mart Inc. was also an intervenor in the case.

A Sobeys representative said the company is disappointed with the court’s decision and considering its options.

Incentives have long been forbidden on methadone prescriptions as well as any Pharmacare-covered prescriptions.

Just Posted

A committee held its first meeting on June 9 to consider opionions for incorporation of the community of Okanagan Falls. At present, Okanagan Falls is the largest unincorporated community within the Regional District of Okanagan-Similkameen. (Contributed)
Study begins for Okanagan Falls incorporation

Committee held first meeting on June 9

A for sale sign is shown in by new homes in Beckwith, Ont., just outside Ottawa, on Wednesday, Jan. 11, 2018. THE CANADIAN PRESS/Sean Kilpatrick
Thompson-Okanagan population grew despite COVID-19: report

The Chartered Professional Accountants of BC said there are 8,462 new residents in the region

File photo
Princeton mayor ready to support referendum if proposal for $7 million loan gets defeated

A proposal to borrow $7 million to fix town infrastructure may well… Continue reading

Directors and alternate directors at the Regional District of Okanagan-Similkameen received nearly $560,000 in remuneration and expenses in 2020, according to the Statement of Financial Information. (Black Press file photo)
Almost $560,000 in remuneration for Regional District of Okanagan-Similkameen board

Costs of directors and alternate directors outlined in Statement of Financial Information

(File photo)
$8M in wages for Regional District of Okanagan-Similkameen staff

34 employees paid more than $75,000 in 2020

Maxwell Johnson is seen in Bella Bella, B.C., in an undated photo. The Indigenous man from British Columbia has filed complaints with the B.C. Human Rights Tribunal and the Canadian Human Rights Commission after he and his granddaughter were handcuffed when they tried to open a bank account. THE CANADIAN PRESS/HO-Heiltsuk Nation, Damien Gillis, *MANDATORY CREDIT*
VIDEO: Chiefs join human rights case of Indigenous man handcuffed by police in B.C. bank

Maxwell Johnson said he wants change, not just words, from Vancouver police

A nurse prepares a shot of the COVID-19 vaccine at the Yukon Convention Centre in Whitehorse on Wednesday, March 3, 2021. THE CANADIAN PRESS/Mike Thomas
Vancouver couple pleads guilty to breaking Yukon COVID rules, travelling for vaccine

Chief Judge Michael Cozens agreed with a joint sentencing submission,

An inmate in solitary confinement given lunch on Tuesday, May 10, 2016. THE CANADIAN/Lars Hagberg
22-hour cap on solitary confinement for youth in custody still too long: B.C. lawyer

Jennifer Metcalfe was horrified to hear a youth had spent a total of 78 straight days in isolation

Old growth in the Columbia Valley, in the Kinbasket area. (Photo submitted)
Wildsight: Old-growth forests are being logged in Golden

Wildsight says that Canfor has been logging old growth at the Blaeberry headwaters

MAKING MUSIC
The Dixie Fried Hep Katz recorded a promotional video at the Kettle Valley Steam Railway station featuring the railway’s steam locomotive. The young band from Enderby plays Canadian Rockabilly, with Porter Johnson, 20, writing, lead guitarist and vocals; sister Kyndra on drums; and Logan Bannick on bass. The band is using the locomotive to promote their song Spooky Train and help shed light on the Kettle Valley Steam Railway’s drive for donations. (Tom Burley photo)
Donations help with repairs of Summerland steam railway

Kettle Valley Steam Railway put out earlier call for railway ties, tires for locomotive

Elias Carmichael #14 and Ethan Ernst #19 of the Kelowna Rockets check Gage Goncalves #39 of the Everett Silvertips during a game at Prospera Place on February 28, 2020, in Kelowna. (Photo by Marissa Baecker/Shoot the Breeze)
Fans expected to be back in the stands for Kelowna Rockets 2021-22 season

The Rockets haven’t played in front of a crowd since March 2020

The Okanagan Forest Task Force uses a Ford F350 pick-up truck to gather back country garbage. (Okanagan Forest Task Force/Contributed)
Kelowna Canadian Tire steps in to support Okanagan Forest Task Force

The volunteer group has removed over 351,000 pounds of illegally dumped garbage to date

(Phil McLachlan/Capital News file)
Man found dead at Kelowna orchard

Police say the man was working in the orchard at the time of his death; criminality not suspected

Most Read