The concessions stand at a Cineplex movie theatre in Toronto remains closed on July 30, 2020. THE CANADIAN PRESS/Chris Young

The concessions stand at a Cineplex movie theatre in Toronto remains closed on July 30, 2020. THE CANADIAN PRESS/Chris Young

Cineplex CEO calls COVID-19 cinema closures in Alberta ‘devastating’ for employees

Ellis Jacob argues that cinemas are a safer form of gathering than other indoor venues

The president and CEO of Canadian movie theatre giant Cineplex says the company is “extremely frustrated and disappointed” Alberta is keeping cinemas closed amid the current COVID-19 protocols.

Ellis Jacob has released a statement saying it’s “devastating news to the more than 1,000 Albertans” who work at the company’s 19 theatres in the province, all of whom are presently out of work.

Jacob argues that cinemas are a safer form of gathering than other indoor venues, such as restaurants and big box retailers.

He adds the Alberta government is keeping movie theatres closed “for reasons they either can’t justify or just won’t disclose.”

This week Alberta Health Minister Tyler Shandro paused the province’s plan to move to the next stage of reopening and lift health restrictions tied to COVID-19, citing rising case numbers.

The move means movie theatres, museums and other entertainment venues will remain closed under Step 2 of the province’s health measures.

But some other businesses, including restaurants, pubs and bars, can open for in-person service, with restrictions.

“The facts are very straight forward. There have been zero known cases of COVID-19 transmission in any movie theatre anywhere in the world,” Jacob said in the statement.

He cited a host of health and safety protocols in place at cinemas, including reserved seating with physical distancing and controlled guest counts. Patrons also sit facing forward in a cinema instead of at each other, like they would in a restaurant, and are encouraged to remain silent while wearing masks in large auditoriums with high ceilings.

“Cineplex has a proven track record of operating our theatres safely for our employees and guests, and we, and all Canadians, just want to get back to that,” Jacob said.

Cineplex is among many arts companies across Canada who are upset their venues have to remain closed in various regions while restaurants and other businesses are allowed to operate.

When cinemas in Canada were running during the first and second waves, there were zero reported instances of transmission or outbreaks associated with the screenings, according to the Motion Theatre Association of Canada, which represents the exhibitors behind more than 3,000 movie screens nationwide.

In Vancouver, the Rio Theatre got around the rules by rebranding as a sports bar nearly two months ago, which has allowed the venue to be open with 125 people socially distanced indoors.

British Columbia officials plan to meet this week with arts organizations who feel the restrictions on their sector they feel are unfair, hypocritical and lack scientific evidence.

Victoria Ahearn, The Canadian Press

Like us on Facebook and follow us on Twitter.

Want to support local journalism? Make a donation here.

AlbertaCoronavirusMovies

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

A syringe is loaded with COVID-19 vaccine at a vaccination clinic run by Vancouver Coastal Health, in Richmond, B.C., Saturday, April 10, 2021. THE CANADIAN PRESS/Jonathan Hayward
Interior Health announces 89 cases of COVID-19 in the region

Currently, there are 900 active cases in the region

B.C. wineries are open for indoor tasting despite new provincial health regulations. Photo- 
50th Parallel Winery, Instagram.
Indoor wine tastings still allowed in B.C., not considered a ‘social gathering’

“Tasting is really just part of the retail experience. The analogy I use is you wouldn’t buy a pair of pants without trying them on.”

Mainly clear and sunny skies are expected for the Okanagan-Shuswap region this week. (Maxpixels photo)
Warm, sunny week ahead in Okanagan-Shuswap

Daytime highs will reach the low 20s with mainly clear skies this week

File photo
Trip for cigarettes costs Princeton man $500 and a lecture

You’ve got to start obeying the rules of the road, says judge

The health authority will occupy the building until October 31, 2021. File Photo
Health authority pays town $7.4K monthly to lease Riverside Centre

Facility is being rented for COVID vaccinations

Burnaby MLA Raj Chouhan presides as Speaker of the B.C. legislature, which opened it spring session April 12 with a speech from the throne. THE CANADIAN PRESS
B.C. NDP promises more health care spending, business support in 2021 budget

John Horgan government to ‘carefully return to balanced budgets’

The Victory Church shelter has been a source of contention between city council and the provincial government minister of housing David Eby. (Jesse Day)
Penticton council calls on Union of B.C. Municipalities to support them in fight against province

Mayor John Vassilaki sent a letter asking for UBCM’s support over the Victory Church shelter

Dr. Bonnie Henry gives her daily media briefing regarding Covid-19 for the province of British Columbia in Victoria, B.C, Monday, December 7, 2020. THE CANADIAN PRESS/Jonathan Hayward
B.C. urges people to stay in their neighbourhoods, discourages out-of-household meet-ups

Dr. Bonnie Henry says there should be no travel, even to the next city over

Kelowna
Morning Start: Foot bones don’t harden until you’re an adult

Your morning start for Tuesday, April 13, 2021

Dr. E. Kwok administers a COVID-19 vaccine to a recipient at a vaccination clinic run by Vancouver Coastal Health, in Richmond, B.C., Saturday, April 10, 2021. THE CANADIAN PRESS/Jonathan Hayward
Most Canadians plan to get COVID-19 vaccine, but safety fears drive hesitancy: poll

This comes as confidence in governments is plummeting in provinces being hit hardest by the pandemic

Marathon of Hope runner Terry Fox is shown in a 1981. (THE CANADIAN PRESS/CP)
Terry Fox’s legacy of resilience resonates during COVID-19 crisis, says brother

Fred Fox said his brother’s legacy of resilience has taken on renewed resonance as COVID-19 rages on

A five-storey, 60-unit building has been proposed for 8709 Jubilee Rd. E., Summerland. The proposal will be the subject of a public hearing on March 22. (Image by GTA Architecture)
Zoning, OCP amendments adopted for Summerland housing development

Council gives final readings for controversial five-storey, 60-unit housing development

A youth was arrested following a car crash on Wallace Street on Saturday, April 10. (Karl Yu/News Bulletin)
Onlookers laugh and jeer as B.C. teen beaten, then forced to strip and walk home

Police arrest older teen, call video shared on social media ‘disturbing’

Most Read